Everyday I read tons of posts from people who say they receive horrible or outlandish customer service. Whether its on the phone, email or social media, its UNACCEPTABLE. Have you ever heard the phrase “A smile goes a long way?” Its the same principle. You have to get down to the basics. Lets look at Maslow’s Hierarchy of Needs. People don’t like to be ignored or treated like dirt when they’re looking for help. Especially when they’re paying for services or goods. These people are paying your bills. To those in the position to hire people, its VERY, VERY important to screen the people who will be on the phones, writing emails, responding on social media. Its nothing to go half-way on, there should be NO exceptions, plain and simple.
If you’re looking for some inspiration, look no further then a company by the name of Zappos. This company is infamous for flawless customer service. If you have a chance, check out the book about them called Delivering Happiness. Its not rocket science, or brain surgery. I know often in our fast paced, gotta have everything yesterday society, we forget about the things that matter, how to be nice to people. I can’t say this is everywhere in the world, but in a lot of places. Social media makes it easier for the customers to speak their mind about brands. Its the brands opportunity to take advantage of it. Create that face of the brand thats smiling, happy, outgoing, friendly and willing to help all the time, to be honest and true. People make mistakes, its part of being human, and sometimes you have to bite the bullet and fess up to your mistakes. People may not always be happy about it, but it happen. You apologize, you learn, and you better yourself, your brand. Treat others the way you would really like to be treated, its pretty simple stuff.