K.I.S.S. is not meant to be a degrading statement in any way. My professors freshmen year of college always told us to Keep It Simple Stupid while working on our projects. I was an advertising student at the time. But what does the statement mean exactly? Whatever your project, in marketing, advertising or communications, you need to think of the people you’re talking to. You probably aren’t writing a trade journal so you need to learn to speak in everyday jargon. It’s important to engage both parties in a conversation with words and statements you both understand. It doesn’t mean you have to word it like you’re speaking to a two year old, but more like everyday conversation. You don’t want to sound stupid, but you also don’t want to sound like you’re trying too hard. If people don’t understand your vocabulary, they wont get the message and whatever you just worked on, was just a waste a time.
If you’re unaware of how your writing sounds, pass it around, have a few people of different age groups check out if before you release it to the public. You often don’t have to try as hard as you might think to create sometime amazing people will understand and connect with. So remember, the next time your trying to engage people, keep it simple, and to the point, nobody likes to be kept in the dark, especially when you’re trying to draw crowds.